Stagwell and Nexxen have partnered to offer data solutions and integrated applications within the Stagwell Marketing Cloud. This allows advertisers to gain a deeper understanding of consumers. Nexxen has launched the Nexxen Data Platform, which helps brands to input their own data and access Nexxen’s unique data assets and applications.
The partnership uses Nexxen’s unified identity graph to promote better targeting and attribution at the person and household level. Stagwell’s chairman and CEO, Mark Penn, emphasized the benefits of using Nexxen’s data platform for clients of the Stagwell Marketing Cloud.
Also read: Why Marketers Should Employ Push Notifications to Boost Customer Engagement
Nexxen’s CEO, Ofer Druker, highlighted the impact of advanced data solutions on improving engagement and driving better results for advertisers.
Read more – Stagwell (STGW) and Nexxen Partner to Accelerate Seamless Audience Discovery for Marketers
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