Stagwell and Google Cloud Unveil New AI-Powered Marketing Features

Stagwell and Google Cloud Unveil New AI-Powered Marketing Features

Stagwell and Google Cloud have collaborated to introduce new AI-powered features across Stagwell’s digital marketing applications. Stagwell will utilize various Google Cloud technologies to improve its marketing technology stack. This includes Gemini models and AI tooling in Vertex AI.

The partnership aims to provide marketing professionals worldwide with advanced AI capabilities to work more effectively, quickly, and creatively. Some key applications that will benefit from this collaboration include Propellers, CUE, PRophet, and SmartAssets. Each can incorporate Google Cloud’s AI capabilities to improve various marketing processes.

Also read: Benefits of Using AI in B2B Marketing Strategies

Stagwell’s decision to integrate Google Cloud’s AI reflects a strategic move to use enterprise-grade models, AI tooling, and scalable cloud infrastructure to support its expanding customer base.

Read more – Stagwell (STGW) Launches New AI-Powered Capabilities for Marketers, Built with Google Cloud

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