The digital marketing and consumer data management firm SRAX Inc. has recently announced the launch of Sponsored Actions. It is a new feature within its data management platform, BIGtoken.

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Sponsored Actions will now provide BIGtoken users with rewards in exchange for the completion of promoted actions – including playing mini-games, watching videos, visiting websites, etc. Kristoffer Nelson, Co-founder and COO at BIGtoken, mentioned in a statement, “BIGtoken’s vision is to create value for consumers and brands equally, and this new feature continues to show how diverse the ecosystem and value exchange is.”


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