The consumer data management technology and digital marketing company, SRAX, Inc. have recently announced its new solution, BIGtoken Lightning Insights – to help brands with clarity on audience insights. BIGtoken is SRAX’s consumer data management platform that will now offer marketers the power to activate research and surveys on their brand, industry, or products.

Data Management Platforms Spend is Higher than Operational Tech

With this tool, brands can get the current information about their needs, challenges, perspectives, and habits from their target audiences — and plan marketing strategies accordingly. With the dramatic change in consumer behavior and lifestyle lately, the company plans to help the organization with different strategy making.


Blueshift Expands AI Predictive Studio with New Channel Engagement Scores