Customer experience management (CXM) platform Sprinklr has raised $200 million in funding from Hellman & Friedman (H&F). The latest round of funding has resulted in Sprinklr reaching $2.7 billion valuation.

Sprinklr offers five services for managing a range of customer-facing activities, including marketing, technical support, and product feedback collection. The company founder and CEO Ragy Thomas said he expects the company to hit $400 million in annual recurring revenue by the end of the year, as per Tech Crunch.

The service also offers machine learning capabilities across its product portfolio that helps with enhancing customer analytics.