Sprinklr has announced support for Snapchat Public Profiles for Businesses in Sprinklr Marketing. It allows brands to post Snapchat Stories, publish Spotlight Content, and promote this organic content with ads in one platform. This will save time and reduce costs while engaging with a powerful audience of Gen Z and Millennials.
Also read: Three B2C Approaches that B2B Marketers Can Adopt to Increase Brand Engagement and Customer Loyalty
Snapchat’s President of Americas, Snap Inc., stated that the platform is designed around authentic connections. This makes it a natural fit for brands looking to build customer loyalty. Sprinklr Founder and Co-CEO highlighted the importance of managing Snapchat content in a unified platform, as brands can use Sprinklr to plan, execute, and measure both organic and paid strategies for engaging customer experiences.
Read more – Snapchat Boosts Brand Opportunities: Unveils Sprinklr as First Partner Supporting Public Profiles
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