Spotify has announced two more purchases on the podcasts market, this time on the business side of measurement and statistics. The company receives Podsights podcast rating service and Chartable statistics forum for undisclosed statistics.
Evaluation and evaluation are still two major, unresolved challenges for podcast advertisers, Spotify explained, which is what he hopes to address with the acquisition of Podsights. Initially, Podsights technology will be used to help Spotify advertisers more accurately measure the impact and actions driven by their podcast ads. Over time, however, Spotify aims to expand its rating tools into other ad formats, including audio commercials, video ads and display ads.
Podsights has 40 full-time employees and they will all join Spotify as one integrated unit. Spotify says it has no plans to fix that group at this time.
Read More: Techcrunch
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