Spotify considers rebranding Spotify Creator Studio’s anchor


According to a survey sent to creators in Spotify’s program for podcasters, the streaming giant may discontinue the Anchor brand.

Free podcast hosting service Anchor was acquired by Spotify for USD 340 million in a deal that also included the studio Gimlet. According to Anchor, in 2020, 1 million new podcasts were produced using its service, making up 80% of all new shows added to Spotify.

The sample announcement in the survey reads, “Anchor and Spotify for Podcasters are now Spotify Creator Studio, the all-in-one platform for creators of all kinds (and sizes) to express themselves and find success on Spotify.”

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Read More: Spotify considers rebranding Anchor to Spotify Creator Studio

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