Spiro™ Discusses AI and AR Integration in Experiential Marketing at Brand Innovators’ Leadership in Brand Marketing Summit at SXSW

The global experiential communications agency, Spiro™, discussed the integration of AI and AR into experiential marketing at the Brand Innovators’ Leadership in Brand Marketing Summit at SXSW on March 9.

The first session examined how brands can use AI to create genuine emotional connections. The second session discussed how brands can improve their engagement through AR and Generative AI.

Also read: Why Should Companies Leverage Experiential Marketing

The sessions also focused on how marketers can use these tools to improve engagement and help them maximize their experiential investment while cultivating critical customer relationships.

Read more – Spiro™ explore l’IA et la RA pour l’empathie et l’engagement avec IBM, Chobani lors du sommet Leadership in Brand Marketing de Brand Innovators au SXSW

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