A new study found that US consumers now spend almost as much time streaming videos on social platforms as they do watching traditional TV. This has underlined the rising influence of online content in broader media consumption.
The study was conducted by Consumer Technology Association, and will be released in conjunction with the annual CES industry event.
The study incorporated responses from over 2,000 respondents, and shows that, overall, user-created content on social platforms now accounts for 39% of weekly media hours consumed by Americans, while it is 61% for traditional media.
Read More: Socialmediatoday
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