The cloud data platform Snowflake has recently announced its integration with Adobe – to allow marketers with more in-depth data insights. The new Federated Data Access (FDA) connector is joined with Adobe Campaign, a part of Adobe Experience Cloud, to offer a scalable platform. With this integration, Adobe Campaign users can extend their data in Snowflake – to leverage the advantages of one integrated data platform for marketing campaign insights.
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Thomas Jordy, Product Manager at Adobe, mentioned in a statement, “This integration gives marketers easy access to their data to use how they see fit, opening new ways to personalize and thus drive better experiences for their customers, without any cumbersome platform management.”
Source: https://www.businesswire.com/news/home/20200319005132/en/Snowflake-Announces-Adobe-Integration-Empower-Marketers-Scalable
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