Snapchat has announced a new relationship with Cameo, a celebrity video creation platform that will allow Snap advertisers to pay Cameo users to make short video commercials for their Snap marketing campaigns.
The ‘Snap x Cameo Advertiser Program’ fundamentally simplifies celebrity endorsements by allowing advertisers to pitch their advertisements directly to Cameo’s 45,000 celebs. While the main focus here is on helping publishers build their audiences in the app, it will also have flow-on benefits for all Snap ad users.
Ad partners can also sponsor shows or advertise within Discover, so while the main focus here is on helping publishers build their audiences in the app, it will also have flow-on benefits for all Snap ad users.
