Snapchat has exhibited impressive growth in recent years, despite falling far short of the biggest social media networks in the world in terms of both revenue and users.
Since 2018, the number of users of the photo and video-sharing app has doubled, growing faster than the top social media platforms. With a 13.4% user growth in 2023, OnlyAccounts.io’s data indicates that Snapchat will overtake TikTok as the fastest-growing social media platform.
Particularly in the United States, where nearly 60% of internet users between the ages of 13 and 24 use the app daily, it has remained the most widely used social network among teenagers.
In the following four years, Snapchat will add nearly 90 million users with its exploding popularity among younger generations.
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