Snapchat to Expand Its E-Commerce Plans with Bitmoji

Snapchat

Snapchat is looking to expand its e-commerce initiatives by introducing an array of interactive features with Bitmoji characters. This will help users experimenting with their Bitmoji avatar while choosing products from various retailers.

This information comes from a patent recently filed by Snapchat that details how the process would work. It would see Snapchat partner with retailers to offer Bitmoji versions of their items.

With this, brands can engagingly showcase their products, attracting modern consumers – turning the platform into a virtual advertising space. With AR becoming a prime focus in this digital era, this could be a huge opportunity for e-commerce companies.

Source: SocialMediaToday