Snapchat has recently announced that it is looking to offer more guidance for marketers – who are seeking to maximize Snap ad performance.
This time, the platform has launched an innovative feature called “Campaign Lab” which is available within the Snap Ads Manager. Brands can utilize this element to run split tests, view results, and get suggestions on next steps.
As explained by the social media giant, “[Campgin Lab] includes actions, insights, and learning agendas to help you understand where to start your tests, form hypotheses, identify what’s working, and take action accordingly to inform your campaign strategy.”
Source: SocialMediaWeek
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