Snapchat has released some fresh information about how users feel when using the app and how advertisers can help.
The social media platform has teamed up with research firm Goodques to better understand all of the ways businesses can produce value with their media on the platform, in order to deliver additional insight into the value driven by every impression.
As brands use Snapchat to promote themselves, the company has developed a variety of tools and approaches to answer performance-related questions unique to their primary industries. Snapchat also demonstrated its latest Augmented Reality features for commerce, as well as how its AR ad possibilities are evolving.
