Snapchat enters new partnership with WPP, which will see the two companies collaborate on new projects to assist WPP clients create AR ads, advancing digital ad alternatives for many more businesses around the world while also increasing Snapchat’s revenue potential.
According to WPP, “With a particular focus on e-commerce, the partnership combines Snap’s leading AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with their customers on the Snapchat platform and drive meaningful business results through AR.”
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