Snapchat has held its annual Lens Fest AR showcase event, which was once again hosted digitally this year due to COVID impacts.
Lens Fest provides a platform for Snap to show off its latest advances in AR, and where it’s headed with the technology, which this time around includes a range of new options for Lens developers, advanced opportunities for brand connection via AR display, and updates on Snap’s AR-enabled Spectacles, which are currently in development.
Snapchat also unveiled an advanced form of its ‘World Mesh’ AR mapping, which will better enable creators to use depth information and world geometry understanding to create AR experiences that look and feel more realistic.
Read More: Socialmediatoday
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