Snapchat has launched its updated marketing partner program that redefines its partner categories. This is to clarify the types of guidance and assistance options available in the platform for businesses.
The new Global Partner Solutions program is a partnership between the leading companies to help advertisers use the Snapchat community in innovative ways. As the platform is evolving, it is looking forward to offering more specific marketing assistance – with the help of partner categorization tiers.
As mentioned by Snapchat, “From strategic collaboration to creative execution and campaign optimization, our select group of partners makes advertising on Snapchat simple for advertisers looking for managed and ad technology solutions.”
Source: SocialMediaToday
