Snapchat has recently announced a closed beta test of brand profiles. This is to provide
businesses with more specific ways to connect with the Snapchat users in the app.
The brand profiles will have a permanent home page for every brand on Snapchat – allowing various brand experiences for users into a single home format.
Simply put, the aim is to bring different brands on the app in a consolidated presence. This
initiative will help to attract and reach out to millions of millennial and Gen Z audiences and
build long-term customer relationships.