Following a stellar Q2 performance in which it added 13 million new daily users and set a new revenue record, Snapchat is launching a new worldwide ad campaign to capitalize on its momentum and encourage more usage.
The new campaign intends to draw attention to the app’s ever-evolving AR features in order to encourage more people to download it. The ‘Open Your Snapchat’ campaign will launch in a number of locations around the world, beginning with the United States, the United Kingdom, and Mexico, before spreading to India, a crucial growth area for the app
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