Snapchat announces new climate change awareness initiatives

Snapchat announces new climate change awareness initiatives

Snapchat has announced that it will aim to achieve negative carbon emissions.  It will eliminate more carbon emissions by 2030. 

As a part of an expanded commitment to tackling climate change as a company and addressing an important focus factor, this initiative is also in line with audience expectations.

Snapchat knows that, as a platform with broad reach to younger users, this is a key element of focus for its audience, and as such, it’s additionally committed to sharing more information about climate change and its impacts via various means in the app. With these new initiatives, Snapchat is looking to put that connection to good use, and expand climate messaging to inspire action.

Source: Social Media Today

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