Snap has partnered with Integral Ad Science to develop a post-campaign brand safety reporting solution. The solution will use IAS’s AI-driven Total Media Quality Brand Safety and Suitability Measurement product to offer advertisers transparency into the percentage of safe and suitable content their ads appear against.
The feature will be available in the coming months. Snap has also unveiled a first-party tool that allows advertisers to ensure their ads are shown alongside the most premiere content on Snap, specifically for creator mid-roll ads. The announcements from Snap arrive as the platform continues to grow its advertiser opportunities.
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