Snap Inc., the owner of the photo messaging app Snapchat, launches new augmented reality features on Thursday for their companies to build the technology for websites or apps. The division is called AR Enterprise Services (ARES).
In an interview, Jill Popelka, head of ARES, said, “Snap will sell its AR technology to business customers, which can enhance photos and videos with computerized images.” ARES’s first product, Shopping Suite, will provide tools to build features allowing customers to virtually try-on clothes or view a product in 3D.
Read more: Snap launches enterprise division to help businesses build AR features
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