The inbound marketing firm, SmartBug Media, recently announced that it had received equity investment for strategic growth from American Discovery Capital (ADC). ADC is an equity firm that invests in growing middle-market companies, focusing on marketing and sales automation. This financing will help SmartBug to upgrade its current market position and capitalize on the market needs around marketing technologies and cloud-based sales.
Content Marketing is the Key Element in the Sales Enablement Journey
SmartBug plans to serve its customers with better marketing solutions, including lead generation and brand loyalty, and enhance the client experience. Previously, the company also partnered with HubSpot for accelerated growth. As per HubSpot, it recently became one of the six companies to reach its Elite tier partner.
Source: https://martechseries.com/sales-marketing/marketing-automation/smartbug-media-receives-growth-investment-american-discovery-capital-forming-strategic-partnership/