Similarweb, a digital market intelligence firm, recently announced the launch of Shopper Intelligence, its first service aimed solely at the e-commerce business. Shopper Intelligence, which was first made available with restricted availability earlier this year, is now generally available in seven countries, extending Similarweb’s target market.
Shopper Intelligence examines consumer shopping behavior across desktop and mobile web and provides a comprehensive solution for understanding the whole digital customer experience, whereas traditional market research methodologies can only provide limited insight into e-commerce activity. Shopper Intelligence users get tremendous visibility into e-commerce traffic, behavior, and sales activity thanks to Similarweb’s comprehensive retail algorithm and unique blend of digital intelligence sources.
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