The technology-based marketing consultancy DemandLab has announced the launch of Sightline, a SaaS solution. It is a business confidence solution that collates marketing and sales information from multiple demand generation channels and marketing platforms to create holistic records of each lifecycle of customers.
Marketers have designed the solution for marketers to easily handle long and complex B2B lead lifecycles for organizations. They no longer need to struggle to connect the dots across various platforms and channels, generate customer data, and effectively measure the effect of these factors on revenue. Sightline doesn’t need enterprises to modify or change their processes and technologies.
Source: martechseries
