Singapore based e-commerce platform Shopee has launched the Smap programme with five of the top network agencies. Shopee will provide technical support to all media agencies and ad operations teams under Smap (Shopee Media Agencies Partner).
The aim of this programme is to effectively empower Dentsu Aegis Network, Publicis Groupe, Havas Group, Omnicom Media Group, and Mediabrands with the e-commerce skills and knowledge required to help sellers and brands to scale up and succeed online.
It will cover all the seven markets that Shopee operates in, offering international and local brands the opportunity to scale their reach.
“We’re extremely excited to establish a win-win partnership with these five outstanding media agencies across the region,” says Peggy Zhu, head of branding and growth marketing at Shopee. “Following the launch of Google Ads with Shopee, Smap builds on our ongoing efforts to elevate the standards of e-commerce marketing in the long-term, alongside valuable brand and agency partners.”
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