CRM platform Copper recently announced the acquisition of the engagement analytics platform Sherlock. The analytics platform surfaces and summarizes data regarding the intent of customers and prospects, engagement, and product utilization. Professionals get complete transparency on what the prospective clients are doing in the entire buyer-led customer journey. It plays a major role in driving action for customer success, sales, and account management.

Copper plans to integrate Sherlock into their platform for boosting their goals for CRM to help people actually utilize the insights to develop important business relationships. This requires having accurate information on the fingertips to be acted upon when customers and buyers wish to connect with the organization.

Source: martechseries