Seedtag has launched Contextual TV. The offering combines AI based network dynamics, richinsights, and bespoke creative. It is aimed to help advertisers create more effective
Connected TV (CTV) strategies and drive high-performing, privacy-compliant advertising
campaigns across the open web and advanced TV.
The solution addresses challenges in the fragmented CTV market. This includes limited
measurement capabilities and opaque reporting. By integrating CTV signals with AI-driven
contextual data from the open web, advertisers can precisely target audiences, tailor
creative content, and optimize campaign performance.
With Contextual TV, advertisers can give more relevant and impactful advertising
experiences beyond genres and standard CTV audiences.
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