DoubleVerify announces the launch of DV Algorithmic Optimizer. It is an exclusive measurement and optimization. DoubleVerify launches with Scibids to offer advertisers with proprietary attention signals and AI-powered ad decisioning. They can use them to identify the best-performing inventory that increases business outcomes and advertising ROI.
Combining Scibids’ proven AI technology and DV’s media quality and data will generate optimization algorithms to drive advertiser KPIs. This way, advertisers globally can incorporate the end-to-end granular measurement and optimization of ads. The partnership will allow real-time optimizations by utilizing privacy, consumer, and sustainable data to maximize marketing effectiveness.
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