Samba TV has integrated its measurement tools with Meta, allowing brands to use Samba
TV’s measurement to understand how their campaigns drive a lift in viewership for
streaming and linear programming.
Samba TV measured dozens of Meta campaigns during a beta, unveiling granular insights
into the effectiveness of various media strategies in driving a substantial lift in new viewers due to exposure to ads on Meta.
The integration will help clients build confidence in their results and use measurement
insights to inform future investments on Meta platforms.
Check Out The New TalkCMO Podcast. For more such updates follow us on TalkCMO News.
