Samba TV’s Measurement Tools Integrated with Meta to Help Brands Understand Campaign Effectiveness

Samba TV's Measurement Tools Integrated with Meta
Samba TV has integrated its measurement tools with Meta, allowing brands to use Samba 
TV’s measurement to understand how their campaigns drive a lift in viewership for 
streaming and linear programming.
Samba TV measured dozens of Meta campaigns during a beta, unveiling granular insights 
into the effectiveness of various media strategies in driving a substantial lift in new viewers due to exposure to ads on Meta.  
The integration will help clients build confidence in their results and use measurement 
insights to inform future investments on Meta platforms. 
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