Samba TV Bolsters Partnership with Havas Media to Improve Cross-Platform TV Data Analytics and Audience Targeting

Samba TV has expanded its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) product for cross-platform planning and measurement.

Samba audience targeting segments are now available for US clients in Havas Media Network’s Converged platform. The partnership allows Havas Media to use Samba TV data in its cloud environment for custom model development, personalization, and activation.

Read more – Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool

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