Come 2020 and Salesforce will pilot the newly integrated capabilities with updates to its Marketing Cloud email solution. I will support new inbox functionalities provided by several major Internet Service Providers (ISPs). The new features include a new AI solution, Einstein and interactive email capabilities. The interactive capabilities will be integrated from the company’s acquisition of Rebel beginning early next year.
With personalization becoming the focus of marketing strategies, emails are constantly outperforming other digital channels. The combination of AI and interactive email that Salesforce has now added to its offering will give a much-needed boost to marketing campaigns.
“At the start, marketers approached email like digital mass-mailer postcards,” said Salesforce senior director of product management Joe Teplow. “New things are happening. We’re seeing more and more of this functionality is supported by email clients, where they’re jumping on the bandwagon and proposing their own ideas for future uses. Those who aren’t forward-thinking about email can get left behind.”