Salesforce has recently updated its commerce APIs and attached a Mulesoft Accelerator to the cloud, to allow for rapid integrations. The company has also announced the launch of the Einstein AI dashboard and Salesforce Order Management for its e-Commerce, during the beginning of NRF 2020. The latest additions and updates from Salesforce are focussed on providing holistic mar-tech solutions.
The updates to its commerce APIs help to shorten the production process and support brands to reach the customer in real-time. The Einstein AI dashboard will help merchandisers with actionable information they require across the sites. Similarly, the Salesforce Order Management platform can bridge the gap linking physical and digital channels.