Salesforce has recently updated its commerce APIs and attached a Mulesoft Accelerator to the cloud, to allow for rapid integrations. The company has also announced the launch of the Einstein AI dashboard and Salesforce Order Management for its e-Commerce, during the beginning of NRF 2020. The latest additions and updates from Salesforce are focussed on providing holistic mar-tech solutions.
The updates to its commerce APIs help to shorten the production process and support brands to reach the customer in real-time. The Einstein AI dashboard will help merchandisers with actionable information they require across the sites. Similarly, the Salesforce Order Management platform can bridge the gap linking physical and digital channels.
Source: https://marketingland.com/salesforce-updates-commerce-cloud-rolls-out-einstein-ai-dashboard-order-management-platform-274180
