Salesforce has announced Customer 360 Truth, a data and identity service that enable companies to build a single source of truth across all of their customer relationships. The new platform connects data from across sales, service, and marketing to create a universal Salesforce ID for each customer.

With Customer 360 Truth, businesses can enhance data management across Salesforce apps and other systems and provides instant access to consistent, reconciled customer data. Customer 360 Data Manager, Salesforce Identity for Customers, Customer 360 Audiences, and Privacy and Data Governance are the services included in the Salesforce Customer 360 Truth platform.

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