Sainbury’s has demonstrated strong performance of products that include Argos, Habitat and Tu in enhanced sales and profits, as the retailer has announced a renewed digital push to keep growth in its online sales.
Speaking live at the Cop26 conference in Glasgow, where Sainbury is a major sponsor, the retailer reported lower profits before taxing £ 371m in the 28 to 18 weeks of September, a 23% increase in the first half of last year. The official profit before tax was £ 541m.
Overall sales increased by 5.3%, and fuel purchases increased by 62.7% after a very short period of time. Grocery sales increased by 0.8% compared to the same period last year and by 9.1% compared to the first half of the pre-epidemic 2019 statistics.
The group has maintained an increasing rate of digital sales after changing consumer behavior during the Covid-19 epidemic. About 39% of supermarket sales were digital during the first half, including £ 5.8bn. As a result the retailer has increased its focus on digital marketing messages, according to Sainbury chief executive Simon Roberts.
Read More: marketingweek
