Leading customized marketing automation technology provider Sailthru announced the launch of Sailthru Connect. It is a data export suite that boosts a brand’s data assets by adding unique behavioral data. The suite was created with data analytics teams in focus. The solution will help connect customer profiles, email, and mobile event data; it includes implicit interest and predictive data. The collation of such data helps to provide deep consumer understanding to enterprises like media and retailers.
The data is produced in a portable and flexible manner for better customer analysis. It provides and drives value within and much beyond marketing requirements.
Source: Martechseries
