Sage credits its marketing investment to support growth as it reports double-digit jumps in profits and revenue. The company acclaims to hit total revenue of £1.87bn in the six months to 31 March, which recorded an up of 10% this year.
The company has invested in the brand to drive sustainable growth. Sage was shortlisted for Marketing Week’s brand of the year in 2022 and grabbed the place of becoming the second biggest B2B brand spender on linear TV in 2022. Sage is trying to digitize its sales journey and looks forward to improving the margin from sales and marketing efficiencies.
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