Account-based marketing platform RollWorks, a division of NextRoll, has announced the launch of Journey Events for HubSpot.
RollWorks claims that the new solution will eliminate pointless marketing and sales outreach, enhancing engagement quality for B2B enterprises, claims the account-based marketing platform. The business asserts that Journey Events for HubSpot would immediately integrate the customer’s current CRM solution with the power of buyer journey stage data.
In June, Hubspot also unveiled Sales Insights, a new ABM product that the business unveiled in June, employs data science to deliver a 360-degree picture of accounts throughout the purchase experience.
