RollWorks, an account-based platform, announced that it had launched a new technology partner ecosystem devised to support marketing and sales teams in their endeavors to orchestrate engagement across multiple channels at scale.

Users of the technology ecosystem can access enterprise-caliber personalization and orchestration solutions, insights to automate GTM operations, and unify campaign messages across multiple platforms.

This improves RollWorks’s account data flow between its marketing tech tools, enabling marketers to increase the ROI and to enhance their account-based marketing strategies.

RollWorks has made alliances with PFL, LeanData, Opensense, Folloze, the leading solution providers in the account-based marketing atmosphere, to succeed in its endeavors.

Source: Demandgenreport