The content discovery platform Revcontent has recently announced the launch of Zip Code and DMA Targeting to help advertisers. This is the latest addition, along with a series of upgrades.
With Zip Code Targeting, marketers and advertisers can now avail the opportunity to connect with users in hyper-local markets. It will provide them with relevant content, services, products, and offers.
Sharon Lyon, VP of Sales and Operations at Revcontent mentioned in a statement, “Advertisers have access to a whole new level of granularity with hyperlocal targeting capabilities…They’re able to capitalize on markets worth more to their brand and adjust costs accordingly.”