The content discovery platform Revcontent has recently announced the launch of Zip Code and DMA Targeting to help advertisers. This is the latest addition, along with a series of upgrades.
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With Zip Code Targeting, marketers and advertisers can now avail the opportunity to connect with users in hyper-local markets. It will provide them with relevant content, services, products, and offers.
Sharon Lyon, VP of Sales and Operations at Revcontent mentioned in a statement, “Advertisers have access to a whole new level of granularity with hyperlocal targeting capabilities…They’re able to capitalize on markets worth more to their brand and adjust costs accordingly.”
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Source: https://www.aithority.com/technology/native-and-programmatic-advertising/revcontent-launches-zip-code-and-dma-targeting-a-powerful-way-for-advertisers-to-connect-users-in-local-markets-with-the-most-relevant-offers-and-products/
