Last month, Google had announced its integration with PayPal, and that is now live. E-Commerce brands and retailers who use PayPal in the checkout option on their websites can link PayPal with their Google Merchant Center accounts. Google also confirmed that there would soon be a whole range of platforms to choose from.
This will help businesses in onboarding products for listings across the Google search results. Besides, for the new Google Merchant Center users, PayPal connection will accelerate the merchant verification process.
Google expects such integrations to reduce the difficulties for merchants to get their products on the search engine. Businesses will be able to expand into new unpaid channels, aiding Google to extend the product listing for the users.