Relationship One, a systems integration and marketing consulting company that aids B2B businesses in modernizing their marketing strategies with technology and data, and PathFactory, a B2B content intelligence platform have announced a new partnership.
Through this partnership, businesses will be able to improve their marketing initiatives and increase revenue through customer-centric, tailored marketing experiences.
Go-to-market teams can speed up revenue generation from implementation to action by integrating PathFactory’s content intelligence platform with a customer’s current marketing automation platform, while also gathering analytics to guide future decisions.
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