Reddit has recently announced its new partnership with Moat by Oracle Data Cloud. This will provide a third-party verification feature on the Reddit ad views, pushing the platform in line with the evolving market standards.
Reddit continued to build its advertising solutions, refining the platform to maximize its advertiser appeal. Another vital element is assurance and to provide the marketers with the data they require. This initiative will help businesses understand the performance of the current on-platform ad efforts.
The company noted it is focused on delivering comprehensive and meaningful campaign performance metrics to maximize reach and awareness of the brands.
Source: SocialMediaToday
