Reddit has recently announced its strategic partnership with Moat by Oracle Data Cloud. It will provide a third-party verification option on the Reddit ad views, pushing the platform with the evolving market standards.
Reddit continued to develop its advertising solutions, refining the platform to maximize the advertiser appeal. Another vital element is assurance and to offer advertisers and marketers the data they require. This initiative will help brands understand the performance of their current on-platform ad efforts.
The company noted it is focused on delivering meaningful and comprehensive campaign performance metrics in order to maximize reach and awareness of the businesses.
Source: SocialMediaToday
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