When it comes to Reddit, many advertisers are still hesitant to invest in the channel. This is because of the past controversies linked to free speech and its ad-opposed community – which often seems like not much welcoming to their content.
Recently, it has announced the launch of new ad inventory types to provide marketers with more control on these ad campaigns. The three new tiered ad inventory options can help businesses with changing levels of brand safety – while running the on-platform promotions.
Thus it is safe to say, in recent times, the Reddit community has changed a lot. It is far more accustomed to in-stream advertisements – with more sponsored posts in the feed.