Reddit has collaborated with the agency R/GA to launch its first-ever U.S. TV campaign this week. The community-based campaign, dubbed “Find your people,” promotes togetherness. From now until this fall, the campaign will run across national TV, connected TV, digital video platforms, paid social, and out-of-home ads in the United States.
Real-world activations, digital media, out-of-home advertising, and a relationship with Live Nation in Canada are also included. The platform’s biggest ad to date illustrates how users can connect with others who share their interests and make new friends by participating in Reddit’s numerous communities.