Reddit is introducing some new ad measurement options, including Brand and Conversion lift metrics, to help brands make the most of their on-platform promotions.
Through random Reddit user surveys that gauge ad exposure and response, brand lift gauges the influence of Reddit Ads on brand perception. The new options will make it easier to gauge Reddit ads’ overall performance and comprehend how your promotions are spurring actual activity.
Additionally, given that many companies are still in the testing stage with Reddit promotions, they might be good options to further refine user ad spend choices.
Read More: Reddit Adds New Ad Measurement Options to Validate Performance
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