Online services provider Rakuten Inc. and SQREEM Technologies Pte. Ltd. have launched Rakuten SQREEM, Inc., a new company that provides advertising companies located in Japan with marketing solutions built on AI-based behavioral pattern analysis. The new company will utilize the data provided by the Rakuten members in Japan and the behavioral pattern analysis data owned by SQREEM to offer marketing solutions enabling media buying for online advertising and the precise analysis of consumer behavior.

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Rakuten SQREEM will utilize the technology of SQREEM and the consumer behavior analytical data of the Rakuten Group to provide digital marketing solutions that offer a higher level of precision for the Japanese market.